Amagi Media Labs IPO - Company Analysis
Amagi Media Labs IPO is a Mainboard IPO and a bookbuilding issue of Rs. 1,788.62 crore by Amagi Media Labs Limited. Founded in 2008 and headquartered in Bengaluru, India, Amagi is a cloud-based broadcasting and connected TV (CTV) technology company. The company uses advanced technology to connect content creation, distribution, and monetisation across television and digital streaming platforms.
Amagi works closely with content owners, broadcasters, and streaming platforms to help them launch, manage, and monetise live linear channels on Free Ad-Supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, and Roku Channel. Its services include cloud playout, channel scheduling, ad insertion, and advanced analytics, enabling efficient and scalable operations.
The company has a strong global presence across the United States, Europe, and Asia. Amagi currently serves 700+ content partners, manages 2,000+ channels, and operates in 100+ countries worldwide. As a leading SaaS-based media technology provider, Amagi has helped the media industry shift from high-cost infrastructure to a flexible, scalable, and revenue-focused model.
Amagi offers one of the widest product portfolios in the broadcasting and streaming ecosystem, catering to TV broadcasters, content owners, and digital streaming platforms.
Key Amagi Platforms
- Amagi CLOUDPORT
- Amagi PLANNER
- Amagi THUNDERSTORM
- Amagi On-Demand & FAST Solutions
Amagi Media Labs IPO Details
The Amagi Media Labs Ltd IPO will open for subscription on January 13, 2026, and will close on January 16, 2026. The IPO allotment is expected to be finalised on January 19, 2026, while refunds will be initiated on January 20, 2026.
This Rs. 1,788.62 crore Mainboard IPO includes a fresh issue of 2.26 crore shares worth Rs. 816 crore along with an offer for sale of 2.69 crore shares amounting to Rs. 972.62 crore.
The Amagi Media Labs IPO listing is likely to take place on Wednesday, January 21, 2026, and the shares are proposed to be listed on both the BSE and NSE.
The IPO price band for Amagi Media Labs Limited has been fixed in the range of Rs. 343 to Rs. 361 per share.
| Events | Date |
| IPO Opening Date | January 13, 2026 |
| IPO Closing Date | January 16, 2026 |
| IPO Allotment Date | January 19, 2026 (Tentative) |
| Refund Initiation | January 20, 2026 (Tentative) |
| Tentative IPO Listing Date | January 21, 2026 |
Industry Outlook
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Company Financial
(Amount in Cr)
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Assets | 1,425.00 | 1,308.08 | 1,405.96 |
| Total Income | 1,223.31 | 942.24 | 724.72 |
| PAT | -68.71 | -245.00 | -321.27 |
| EBITDA | 23.49 | -155.53 | -140.34 |
| Net Worth | 509.45 | 496.80 | 644.49 |
| Reserves & Surplus | 227.73 | -379.40 | -372.68 |
Cash Flows
The company’s cash flows from operating, investing, and financing activities are presented below:
(Amount in Mn)
| Net Cash Flow In Multiple Activities | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
| Net Cash Flow Operating Activities | 335.74 | -1,829.90 | -2,452.36 |
| Net Cash Flow Investing Activities | -242.38 | -4,382.75 | -2,571.53 |
| Net Cash Flow Financing Activities | -86.97 | -78.85 | -5,378.98 |
Revenue Bifurcation
(Source RHP)
The Objective of The Issue
- Investment in technology and cloud infrastructure amounting to Rs. 550.06 crore.
- Funding inorganic growth initiatives, including future acquisitions that are yet to be identified.
Click to check the IPO application status
Listed Peers of Amagi Media Labs Ltd.
As stated in the RHP, there are no listed companies of a similar size operating in the same business segment.
Valuation
| KPI | Values |
| RoNW | -13.49% |
| PAT Margin | -5.62% |
| EBITDA Margin | 2.02% |
| Price to Book Value | 14.10 |
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IPO's Strengths
- Offers end-to-end, glass-to-glass solutions under one integrated platform.
- Well positioned to benefit from strong network effects in a three-sided ecosystem involving content owners, advertisers, and platforms.
- Operates a proprietary, AI-enabled technology platform that has received multiple industry awards.
- Backed by long-standing relationships with global clients, reflecting high trust and credibility.
- Led by visionary founders with a strong culture of innovation and effective leadership.
IPO Weaknesses
- As the company is largely dependent on the video and media industry, any slowdown or disruption in this sector could adversely affect its business performance.
- The company relies on third-party cloud infrastructure to run its platforms and products, and any disruption in these services may impact operations.
- Technology failures or limited availability of its cloud-based solutions could negatively affect service delivery and customer trust.
Amagi Media Labs IPO GMP
As of 13 January 2026, the Amagi Media Labs IPO GMP stands at ₹20. Based on the upper price band of ₹361, the IPO is expected to list around ₹402, indicating a potential gain of approximately 11.36% on listing.
Amagi Media Labs Limited IPO Summary
| IPO Opening & Closing Date | Jan 13, 2026 to Jan 16, 2026 |
| Face Value | Rs. 5 per Share |
| Issue Price | Rs. 343 to Rs. 361 |
| Lot Size | 41 Shares |
| Issue Size | 4,95,46,221 Shares (Rs. 1,789 Cr) |
| Offer for Sale | 2,69,42,343 Shares (Rs. 973 Cr) |
| Fresh Issue | 2,26,03,878 Shares (Rs. 816 Cr) |
| Listing At | BSE, NSE |
| Issue Type | Book Built Issue IPO |
| Registrar | MUFG Intime India Pvt. Ltd. |
Amagi Media Labs IPO Lot Size
The Amagi Media Labs Ltd IPO allows retail investors to apply for a minimum of 1 lot (41 shares) amounting to Rs. 14,801 and a maximum of 13 lots (533 shares) amounting to Rs. 1,92,413.
For S-HNI investors, the minimum application size is 14 lots (574 shares), requiring an investment of Rs. 2,07,214.
| Minimum Lot Investment (Retail) | 1 Lot |
| Maximum Lot Investment (Retail) | 13 Lots |
| SHNI (Minimum) | 14 Lots |
| SHNI (Maximum) | 67 Lots |
| BHNI (Minimum) | 68 Lots |
Amagi Media Labs IPO Reservation
| Institutional Share Portion | 75% |
| Retail Investors' Share Portion | 10% |
| Non-Institutional Shares Portion | 15% |
Amagi Media Labs IPO Allotment Status
To check the Amagi Media Labs IPO allotment status, investors can visit the official website of the Registrar or the BSE website using the links provided below.
Using BSE Website - BSE IPO allotment status
Promoters And Management of Amagi Media Labs Ltd.
- Baskar Subramanian
- Srividhya Srinivasan
- Arunachalam Srinivasan Karapattu.
| Pre-Issue Promoter Shareholding | 15.76% |
| Post-Issue Promoter Shareholding | 14.14% |
Amagi Media Labs IPO Lead Managers
- Kotak Mahindra Capital Co. Ltd.
- Citigroup Global Markets India Pvt. Ltd.
- Goldman Sachs (India) Securities Pvt. Ltd.
- IIFL Capital Services Ltd.
- Avendus Capital Pvt. Ltd.
Dividend Policy
The company has not declared or paid any dividend during the last three financial years.
Conclusion
Investors can gain exposure to the fast-growing cloud-based broadcasting and FAST ecosystem through the Amagi Media Labs IPO, backed by a strong global presence and a scalable SaaS-driven business model. While the company shows leadership in ad-tech innovation and improving operational performance, sustained profitability remains a key factor for investors to watch.
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